Coming up in 2025: Trends, insights and opportunities for business
Presenting the 7th annual Big Grower Educational Series! Join experts and industry leaders as they discuss the latest challenges facing our industry and guide greenhouse growers toward solutions for continued success. AmericanHort’s vice president of advocacy and government affairs, Matt Mika, weighs in following the 2024 presidential election; Diane Blazek keeps us current with All-America Selections, National Garden Bureau and the new CAST management roll out for 2025; and Alicia Rihn from the University of Tennessee’s Department of Agricultural and Resource Economics will give her insights into consumer behaviors and expectations for 2025.
Deadline to confirm your participation: Nov. 11, 2024
Educational webinars go live Dec. 11, 2024
Matt Mika is the vice president of Advocacy & Government Affairs at AmericanHort, where he leads the Advocacy team in public policy and industry advocacy. Matt has over 25 years of experience working in policy and politics at the federal, state and local levels.
Alicia joined the Department of Agricultural and Resource Economics at the University of
Tennessee – Knoxville in July 2020. She is a Minnesota native with a background in specialty crop marketing research. Her research and extension programs focus on consumer behavior, willingness-to-pay, and perceptions of specialty crops and niche products. She is interested in addressing how people perceive products, interact with them, and the best marketing strategies to add value for customers and businesses alike. She uses eye-tracking technologies and applied economics to generate actionable insights based on these topics of interest. Her current research topics include plant benefit information, native plant perceptions, alternative pest control methods, ecommerce, point-of-sale information, labor, and the economy.