McHutchison and Vaughan’s Horticulture were looking to grow their team in 2020 to continue to deliver the best solutions for North American growers and nursery growers. Though 2020 had created a world climate of change and uncertainty in many areas, McHutchison and Vaughn’s teams were confident and growing – looking for talented people to join them and become part of their launch into the future.
The ‘Face it’ ad, which ran in the June 2020 edition of Greenhouse Product News, was developed to take advantage of GPN’s false cover opportunity to draw maximum attention to this message. The full cover of team members’ smiling faces draws the readers in, with a strong, confident, engaging message of “Face it. We want you with us. We’re hiring.”– a clear, direct invitation that entices readers to turn the page to learn more.
There is then a clear impression of confidence – solid deep green – a color chosen that expresses the idea of growth, minimal copy that clearly displays the messages such as:
The ad was capped off with a clear call to action: “Reach out today, firstname.lastname@example.org and email@example.com“