Exclusive E-blasts

Enhance your email marketing experience with GPN!

GPN offers a unique opportunity for advertisers to utilize exclusive e-blasts, allowing them to reach a targeted audience of retailers. By leveraging these e-blasts, advertisers can effectively promote their products or services directly to their desired market, maximizing their visibility and potential customer engagement.

  • Use an exclusive e-blast to send a dedicated message to our audience
  • Options include company news, new product announcements, program spotlights and custom catalog e-blasts
  • Delivered to all GPN email subscribers
  • Provide your own HTML or utilize our expert design team for a nominal fee
  • Optional A/B testing available, with analytics provided
  • Target strategically based on type of grower or geography

Options Available

  • Email blast only
  • Email blast + leads
  • Email blast + leads + lead targeting
    • Personalization/targeted ads on gpnmag.com
    • Social media retargeting
  • Resend of original email to non-opens

Specifications

  • Dimensions: Not to exceed 600 pixels wide
  • Accepted format: HTML file
  • Maximum file size: 200 KB
  • Advertiser must host images
  • Advertiser provides subject line
  • Signed email distribution agreement and current opt-out list are required prior to deployment

HTML Specifications

  • HTML must be provided as a .txt file, uploaded via our uploader site. Your subject line, send time, email addresses for proofing and other details also are collected on this form.
  • Advertiser’s name, address and phone and fax number must be included in the HTML file.
  • Keep HTML code as clean as possible.
  • Include plain text versions (for users without HTML support)
  • Do not include complex CSS — this is rendered differently by email applications and some have poor support, resulting in display issues.
  • Test your HTML code in multiple email clients (Outlook, Yahoo and Gmail) to ensure correct delivery.
  • All CSS must be embedded in the HTML code.
  • Characters (apostrophes, quotation marks, em/en dashes, etc.) should be coded properly.

Note: Submitted HTMLs should be designed to minimize deliverability issues. Great American Media Services will notify you if revisions are required.

Capitalize on the leads from your ad in GPN

Additional package options include:

Retargeting
What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.

With GPN’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.

Email Marketing Campaigns

Send emails directly to the list of leads based on a previous email campaign.

Contact Your Sales Representative to Learn More

Kim Sammartino
Associate Publisher

ksammartino@greatamericanpublish.com
616-520-2173