Print is Powerful

 

 

It’s easy to make the assumption that print advertising has suffered due to the rise of the digital era. However, plenty of studies indicate print is still alive and well.

Did you know that in GPN*:

  • Readers spend an average of 40.2 minutes with each issue of GPN
  • 75% took actions on ads in the magazine, whether buying, recommending, requesting more information or visiting an advertiser’s website
  • Each issue is read by an average of 1.9 people
  • Over 85% of our audience is directly involved in purchasing decisions for one or more categories

 

Plus, with our exclusive “Power of Print” program, an exciting new way to generate leads from your print advertising investments. When each issue becomes available, a digital edition is sent via email and social media, providing you more exposure to your products.  On average, we deliver more than 275 leads per issue!

*Signet AdStudy data

Where do the Power of Print leads come from?

These leads represent the email addresses that have clicked through to view the digital edition of our magazine, which included your advertisement.

Questions about our Power of Print leads? Visit our Power of Print FAQs.

Capitalize on the leads from your ad in GPN

Additional package options include:

Retargeting
What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.

With GPN’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.

Email Marketing Campaigns

Send emails directly to the list of leads based on a previous email campaign.

Contact Us to Learn More

Matt McCallum
Publisher & Advertising Sales

mmccallum@greatamericanpublish.com
616-520-2133

Andrea Schafer
Advertising Sales

aschafer@greatamericanpublish.com
616-520-2139

"It gives me the newest and best products to grow or buy."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®

"Not only do I get new ideas for plants and combos to grow the next year but I also like to leave it on the break room table for my staff to flip through."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®

"GPN provides me an enormous amount of product information in one source allowing a go to periodical rather than searching too many internet sites, which isn't time wise."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®

"It helps to know the changes and new technology that is developed and improved in this vast industry and how we smaller groups can adjust or benefit from some of the new developed techniques."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®