"It gives me the newest and best products to grow or buy."
- GPN Subscriber Verbatim - September Issue, Signet AdStudy®
In a digital-first world, it’s easy to overlook the lasting value of print. But print still commands attention — and with our Power of Print program, it’s easier than ever to track your ROI.
This exclusive lead generation tool bridges the gap between your print investment and real-time engagement. When each issue is published, we send a digital edition via email and social media, increasing your product exposure and tracking the interest your ad generates. Power of Print leads come specifically from recipients who engage with our email campaigns — clicking to view the digital edition that includes your ad.
Power of Print leads are collected from users who actively click to view the digital edition of our magazine — the same edition that includes your ad. These are qualified, interested prospects who have engaged with your content.
And here’s the best part: These leads let you track the ROI of your print investment, transforming impressions into actionable data. Want to see how your ad is performing beyond the page? Now you can.
*Signet AdStudy data
Questions about our Power of Print leads? Visit our Power of Print FAQs.
Retargeting
What is Retargeting?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.
With GPN’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.
Email Marketing Campaigns
Send emails directly to the list of leads based on a previous email campaign.
"It gives me the newest and best products to grow or buy."
- GPN Subscriber Verbatim - September Issue, Signet AdStudy®"Not only do I get new ideas for plants and combos to grow the next year but I also like to leave it on the break room table for my staff to flip through."
- GPN Subscriber Verbatim - September Issue, Signet AdStudy®"GPN provides me an enormous amount of product information in one source allowing a go to periodical rather than searching too many internet sites, which isn't time wise."
- GPN Subscriber Verbatim - September Issue, Signet AdStudy®"It helps to know the changes and new technology that is developed and improved in this vast industry and how we smaller groups can adjust or benefit from some of the new developed techniques."
- GPN Subscriber Verbatim - September Issue, Signet AdStudy®