Our Audience — By the Numbers

Greenhouse Product News (GPN) is an award-winning brand that consistently delivers pertinent information growers need to be successful in the greenhouse. Published to over 45,000 print and digital readers, GPN is a 24/7, 365 on-demand digital resource that features a bold, fresh look and is packed with the latest insights, products, perspectives and more.


Our readership is comprised of growers of all sizes, from small operations to big growers with 250,000+ square feet of greenhouse space.


Over 85% of our subscribers are involved in the purchasing, management and/or production decisions within greenhouses.


Readership with Purchasing Authority

More than 85% of subscribers are decision-makers who specify, approve or purchase products in multiple categories, including:

  • Supplies
  • Bedding plants
  • Seedlings/plugs
  • Pot plants
  • Equipment
  • Foliage
  • And more …

Readers that took action

About 75% of subscribers took one or more actions on an advertisers ad, including:

  • Bought products or services advertised
  • Recommended or referred products advertised to others
  • Requested additional information from a company, sales representative or distributor
  • Discussed an ad/article with someone else in the company
  • Visited an advertiser’s website

"It gives me the newest and best products to grow or buy."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®

"Not only do I get new ideas for plants and combos to grow the next year but I also like to leave it on the break room table for my staff to flip through."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®

"GPN provides me an enormous amount of product information in one source allowing a go to periodical rather than searching too many internet sites, which isn't time wise."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®

"It helps to know the changes and new technology that is developed and improved in this vast industry and how we smaller groups can adjust or benefit from some of the new developed techniques."

- GPN Subscriber Verbatim - September Issue, Signet AdStudy®