Reader service is an excellent way to generate leads from your print advertising investments — engaging readers, driving website traffic and helping improve ROI.
How It Works
- Unique Reader Service numbers are added to your print advertisement
- Readers circle the numbers on the “Free Product Information” card in each issue.
- Readers can also visit the Free Product Information portal on gpnmag.com to request information or visit your website
- We send you all leads weekly to the email address specified
Tips for Success
- Be sure your sales representative and client success representative has the correct email address for this service and
alert them to any email address changes
- Add ‘rsbounce@ims.ca’ to your internal contact’s approved senders list to ensure leads arrive successfully
- Follow up with these highly qualified leads quickly and with the specific information requested
- Turn their request into repeat business by sending them a catalog and adding them to your mailing and email lists
